The course aims to increase the students’ knowledge and understanding of the process of designing and implementing competitive strategies. To achieve that, the course analyses several managerial tools that students can use for scanning and evaluating the external and internal environment of their organization and then, formulating a competitive strategy that exploits the organizational resources for addressing the opportunities and threats created by the organizational environment.
The course also presents tools for implementing and continually monitoring the performance of competitive strategies. The course also aims to enhance the students’ critical thinking skills and creative abilities, so that they are capable to sense and forecast future potential changes, as well as to pro-actively re-design their strategies to respond to the upcoming trends.
The course covers the following topics:
- introduction to strategic management;
- analysis of the external environment and stakeholders;
- analysis of the internal organizational environment;
- strategy formulation;
- and strategy implementation, control and change.
Upon the completion of this course, the students should be able to:
- identify and evaluate critical issues in the contemporary economy and propose appropriate strategies to respond to these critical issues;
- demonstrate knowledge of strategic management theories and practices employed in the industry;
- analyze an organization’s position strategically;
- propose competitive strategies to be developed and implemented by organizations;
- propose leadership development strategies in organizations;
- and prepare and present a case study analysis project on a organization.